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Done-for-you funnel systems

Your Website Gets Traffic.
Your Funnel Loses The Sale.

I build systems that turn browsers into buyers for service businesses, coaches, and consultants who are tired of losing sales and watching leads disappear.

 No templates 

 No templates - No guesswork -  Strategy-first

 No guesswork

 Strategy-first. funnels built to convert

Grow Your Brand

Turn your website into a 24/7 sales force with a custom-built funnel. Don't have a website? Let's build one that converts!

20-minute call. No pitch. Just a clear diagnosis of where your funnel is losing money.

Waco Merchant folding his arms

Funnels aren't websites.
They're sales systems.

Your website isn't your online brochure. It's your best salesperson!

Most business owners judge their website by how it looks.

I judge it by one thing: Does it generate leads?

A beautiful website that doesn't convert is just an expensive digital business card.

  • You want more leads without guessing
  • You're tired of duct-tape tech held together with plugins
  • You want a system that runs while you sleep
  • You're serious about growth, not just traffic
  • You want professional positioning, not another template
  • You want pages built on buyer psychology, not vanity metrics

THE PROBLEM

Traffic Flowing In. Revenue Leaking Out?

frustrated business owner looking at a critical report

You have a service-based business and are frustrated. You have a beautiful website, run paid ads, and even have a decent social following. But your sales are flat, and you have no idea why.

The real issue? Your funnel is broken. Not your traffic. Not your offer. Your messaging is disconnected. Your landing pages send visitors in circles. There is no clear path from "interested" to "sold."

​Sound familiar?

The fix

Rebuild everything, from strategy to scale

Re-engineer the entire customer journey using buyer psychology, conversion-focused copy, and a strategy-first approach. Here's exactly what we do:

Waco Merchant building website funnel for client

01

Map the journey

Every step from first click to final purchase is mapped and intentional.

02

Rewrite the message

Ads, pages, and emails made to speak with one unified voice.

03

Build the capture

A lead-capture funnel with a high-value offer that pre-qualifies prospects.

04

Automate follow-up

Sequences that nurture leads based on their behavior, not a blast list.

05

Design for conversion

Pages built with clear CTAs, urgency, and momentum baked in.



​

06

Integrate the tech

ClickFunnels set up end-to-end so nothing depends on duct tape.

What you get

You don't need another website.
You need a system that sells.

Working with me means one point of ownership, from strategy through launch.

Strategy

Custom funnel strategy

Built around your specific offer, audience, and goals, never a template.

Design

High-converting funnel design

Pages structured for clarity, momentum, and one primary objective.

Copy

Copy that drives action

Messaging built on buyer psychology, not clever lines that don't sell.

Tech

ClickFunnels setup + integration

Payments, email, and tracking connected so the system runs on its own.

Launch

Launch support

I'm with you through go-live, watching for what needs adjusting.

Growth

Optimization for higher conversions

Ongoing refinement based on real data, not guesswork.

About Waco Merchant

Front lines to the bottom line

Systems win battles.

I have served my country. Now, I would like to serve you.

I'm Waco Merchant, a funnel strategist and ClickFunnels expert who works with service businesses, coaches, and consultants across the U.S. I don't just build websites, I engineer mission-critical sales systems.

My approach was forged in the U.S. Marine Corps, where I served as a Sergeant during Desert Shield, Desert Storm, and Operation Restore Hope in Somalia. I learned a fundamental truth there: systems win battles. For more than a decade after, I led operations in the heavy precast concrete industry while mentoring fellow disabled veterans.

As founder of Waco Merchant Funnel Systems, I bring that same precision to digital marketing, turning complex tech into high-converting sales funnels.

Funnels built. Revenue recovered.

Client results

Wow Holy Cow Tallow website
Wow Holy Cow Tallow website

⭐⭐⭐⭐⭐ Small Business Owner

The very first day my website went live, I woke up the next morning to more online sales than I had ever experienced before. Waco Merchant was professional, knowledgeable, and truly understood how to create a website and funnel that converts visitors into customers.

Rikki M., WoW Holy Cow Tallow, St. Ignatius, MT

Case study

Mission Assets Bookkeeping and Payroll Services

Mission Assets before rebuild
Mission Assets before rebuild

Before

Mission Assets after rebuild
Mission Assets after rebuild

After

The challenge

Crystal's original site functioned like a digital business card: generic messaging, two disconnected inquiry forms, no pricing signal, and no way to recover visitors who didn't convert on the spot.

The solution

A full ClickFunnels rebuild: a benefit-driven headline, one branching application, a 4-email nurture sequence, transparent pricing, an FAQ, and a free lead magnet checklist.

Mission Assets now has a homepage that explains its value in the first ten seconds, qualifies leads before they hit the calendar, and follows up automatically, running whether Crystal is at her desk or not.

⭐⭐⭐⭐⭐ Small Business Owner

"I highly recommend Waco to anyone looking for help with rebranding and building a professional website. He helped me completely refresh my brand and create a website that better represents my business and the direction I want to take it.

Throughout the entire process, Waco was incredibly patient, kind, and easy to work with. He took the time to listen to what I wanted, answer my questions, and make sure I was happy with the final result. I never felt rushed or like I was just another client.

If you are looking for someone to help with your branding or website, I would recommend Waco over anyone else. I am extremely happy with the work he did and truly appreciate the time, effort, and patience he put into helping me improve my business."

Crystal F. St. Ignatius, MT 

Lead capture survey funnel
Lead capture survey funnel

Lead capture funnel

LegalShield associate

A free Estate Planning Essentials Guide opt-in built an owned list, followed by a 5-part nurture sequence.

Affiliate bridge funnel
Affiliate bridge funnel

Affiliate bridge funnel

Fitness supplements affiliate

A pre-sell bridge page and opt-in turned one-shot ad clicks into an owned email list.

Product sales cart funnel
Product sales cart funnel

Product sales funnel

Tactical gear e-commerce

An order bump, one-click upsell, and abandoned cart sequence increased revenue per transaction.

Who I work with

Built for owners who are done playing small.

I work with a small number of clients at a time, so every project gets my full attention from strategy through launch.

  • You have a proven offer and are ready to scale it with a real system
  • You're investing in done-for-you results, not a DIY template
  • You want a strategic partner who takes full ownership of the build
  • Not the right fit if budget is the primary decision driver
  • Not the right fit if budget is the primary decision driver

Investment

$500 to start

Most full done-for-you funnel systems run $1,500 to $3,000+, depending on scope, copy, and tech integration. If ROI is your main concern, let's build something that pays for itself.

Currently accepting a limited number of new projects

Ready to stop leaking revenue?

Let's build the funnel
your offer deserves.

20 minutes. No pitch. A clear diagnosis of where your funnel is losing money.

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Waco Merchant Funnel Systems — Conversion Optimization
📞 (406) 240-6479 | ✉️ waco@wacomerchant.com
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"Waco Merchant Funnel Systems is a trade name of RWM Enterprise LLC."